The number of GRPs attained by a TV schedule is the product of the reach and the frequency. In this case, frequency is the number of times the commercial is aired

A retailer found that a small percent of goods represented a large proportion of the store's total shrinkage. Which of the following strategies would be most effective?

a. use of in-store guards b. electronic article surveillance on the affected goods c. use of employee background checks d. use of mystery shoppers to watch for shoplifting

Which of the following is an illustration of employee empowerment?

A) UPS drivers are trained to perform several motions smoothly and efficiently. B) Unionization of the work place brings better morale and therefore better quality. C) "No one knows the job better than those who do it." D) all of the above E) none of the above