A man is on a diet-and-exercise program. Whenever he loses a pound of body fat, he puts $10 aside to be used to buy himself new golf clubs. The man is taking part in what behavior therapists would call

a. a positive reinforcement strategy.
b. shaping.
c. aversion therapy.
d. systematic desensitization.

Answer: a. a positive reinforcement strategy.

Psychology

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According to prospect theory, people are typically much more sensitive to potential ____ than to potential____

a) gains, losses b) Losses, gains c) pain, pleasure d) pleasure, pain

Psychology

What term do psychologists use to designate our personal awareness of feelings, sensations, and thoughts, as well as external stimuli?

a) thinking b) cognition c) conscience d) consciousness

Psychology