The shorter the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer
Indicate whether the statement is true or false.
FALSE
The longer the distribution channel, the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer. This can lead to inertia in the channel, which can make entry difficult.
Business
You might also like to view...
Which one of the following indicates that a project is expected to create value for its owners?
A. Profitability index less than 1.0 B. Payback period greater than the requirement C. Positive net present value D. Positive average accounting rate of return E. Internal rate of return that is less than the requirement
Business
________ assumes that the primary source of most employee motivation is monetary, with security as a strong second.
a. Theory X b. Theory Y c. Equity theory
Business