Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________

Answer the following statement(s) true (T) or false (F)

1. One thing that separates advertising from other forms of media writing is the financial aspect. 2. In advertising, having a known sponsor is not crucial. 3. The Federal Trade Commission oversees much of the advertising law in this country. 4. Advertising law does not require that companies back their claim with information as they attempt to persuade people. 5. When companies refer to something as “miraculous,” “amazing,” or “the best ever,” this is traditionally known as puffery.

______ is a memorable line or catch phrase in each campaign.

A. Tag line B. Strategic relevance C. Adaptors D. Innovators