A marketing crisis may result from the misbehavior of people within a firm or faulty products manufactured and distributed by a firm

________ is the period of slow sales growth and nonexistent profits

A) Growth B) Decline C) Maturity D) Introduction E) Stagnancy

"Do not summarize or paraphrase the respondent's answers." would be instructions included in the ________ aspect of field worker training?

A) terminating the interview B) probing C) recording the answer D) asking questions