Which of the following provides a firm with one or more specialized services, such as media buying or creative development, that an advertising campaign requires?

A) a limited-service agency
B) an account management agency
C) a retail advertising agency
D) a media planning agency
E) an integrated marketing agency

A

Business

You might also like to view...

Procedural justice concentrates on the fairness of rewards, punishments, and outcomes

Indicate whether the statement is true or false

Business

If Verandas International chooses to pursue equity financing, but wants to avoid the time and money required to comply with stock exchange regulations, the company would most likely issue ________

A) American Depository Receipts B) bills of lading C) equity shares D) irrevocable letters of credit

Business