The final step in market segmentation is designing, implementing, and maintaining appropriate marketing mixes
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The final step in market segmentation is designing, implementing, and maintaining appropriate marketing mixes. A marketing mix has been described as product, place, promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market.
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An unlicensed assistant may renegotiate minor terms in a listing contract in the absence of a broker.
a. true b. false
Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media. B) Television advertising is an example of mass media. C) Sales force is a communication channel included in mass media. D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.