According to the pecking order theory, MBG's announced capital structure change:
A. is optimal because debt is cheaper than equity on an after-tax basis.
B. may be optimal if new debt is issued after new equity is made complete use of as a source of capital.
C. may be optimal if new debt is issued after internally generated funds are made complete use of as a source of capital
Ans: C. may be optimal if new debt is issued after internally generated funds are made complete use of as a source of capital
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Indicate whether the statement is true or false.
Setting up a booth at a minor league baseball game or at a July 4th street celebration to provide free samples, offer coupons and sell products is an example of:
A) traditional advertising. B) lifestyle marketing. C) advocate programs. D) buzz marketing.