A problem audit, which involves extensive interaction between the DM and the researcher, can greatly facilitate problem definition by determining the underlying causes
The interaction between the researcher and the DM is facilitated when one or more people in the client organization serve as a liaison and form a team with the marketing researcher. In order to be fruitful, the interaction between the DM and the researcher should be characterized by the seven Cs. List and describe the seven Cs.
1. Communication. Free exchange of ideas between the DM and researcher is essential.
2. Cooperation. Marketing research is a team project in which both parties (DM and researcher) must cooperate.
3. Confidence. The interaction between the DM and the researcher should be guided by mutual trust.
4. Candor. There should not be any hidden agendas, and an attitude of openness should prevail.
5. Closeness. Feelings of warmth and closeness should characterize the relationship between the DM and the researcher.
6. Continuity. The DM and the researcher must interact continually rather than sporadically.
7. Creativity. The interaction between the DM and the researcher should be creative rather than formulaic.
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Which of the following statements regarding product liability is not true?
A) Strict liability is a "no fault" system. B) One major problem with using negligence for product liability is that the plaintiff must show some specific act of negligence. C) Strict liability applies to both physical injury and property damage. D) Failure to warn about a generally known danger usually will lead to liability.
Student loans cannot be discharged in bankruptcy unless they would cause an "undue hardship"
to the debtor and his/her dependents. Indicate whether the statement is true or false