In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center

A ________ provides the exclusive legal right to reproduce, publish, and sell the fixed form of an expression of an original creative idea

A) patent B) licensing right C) copyright D) trademark

A recent article in The Wall Street Journal entitled "As Identity Theft Moves Online, Crime Rings Mimic Big Business" states that 39% of the consumer scam complaints by American consumers are about identity theft

Suppose a random sample of 90 complaints is obtained. Of these complaints, 40 were regarding identity theft. Based on these sample data, what conclusion should be reached about the statement made in The Wall Street Journal? (Test using ?= 0.10.)A) Since z = 1.947 > 1.645, we reject the null hypothesis. There is sufficient evidence to conclude that the 0.39 rate quoted in the WSJ article is wrong. B) Since z = 2.033 > 1.96, we reject the null hypothesis. There is sufficient evidence to conclude that the 0.39 rate quoted in the WSJ article is wrong. C) Since z = 1.341 < 1.645, we do not reject the null hypothesis. There is insufficient evidence to conclude that the 0.39 rate quoted in the WSJ article is wrong. D) Since z = 0.97 < 1.645, we do not reject the null hypothesis. There is insufficient evidence to conclude that the 0.39 rate quoted in the WSJ article is wrong.