What is R&D intensity?
What will be an ideal response?
A company's R&D intensity is the firm's spending on R&D as a percentage of sales revenue. This is a principal means of gaining market share in global competition. This amount often varies by industry.
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Those who favor localized marketing see national advertising as wasteful because it ________
A) gets too up close and personal with consumers B) drives up manufacturing and marketing costs by reducing economies of scale C) magnifies logistical problems D) fails to address local needs E) sends conflicting marketing messages
In a deal-oriented culture, managers ________
A) focus on the task at hand and prefer getting down to business B) hold rigid attitudes, usually unfavorable and usually aimed at particular groups of people C) emphasize affiliations with people D) seek to build trust and rapport and get to know the other party in business interactions