Designing a new product with the help of suppliers and customers can enable a company to introduce features and cost cutting measures into final products
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Designing a new product with the help of suppliers and customers can enable a company to introduce features and cost cutting measures into final products. The product development and commercialization process requires the close cooperation of suppliers and customers who provide input throughout the process and serve as advisers and co-producers for the new offering(s).
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