List and briefly explain the three modes of persuasion

What will be an ideal response?

The three modes of persuasion, according to Aristotle, are ethos, pathos, and logos.
Ethos is a speaker's credibility and is derived from his or her reputation and character. Pathos
is emotional appeal that calls upon the values and feelings of the audience. Finally, logos refers
to logical appeal made through argumentation.

Communication & Mass Media

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Harvey is launching a tutoring business targeted toward third to sixth grade students in his town. He creates a package that includes a letter introducing his business and its benefits and inserts a brochure

Harvey also provides a reply card that each person can fill in and mail back to him. He sends this package out to 50 households. What kind of package did Harvey prepare? a. Direct mail b. Announcement c. Poster d. Business letter

Communication & Mass Media

If the receiver is focused on the possibility that earlier in the day s/he did poorly

on a math exam, internal noise will probably get in the way of shared meaning. Indicate whether the statement is true or false.

Communication & Mass Media