Which products are not known about or not actively searched for by consumers, and require aggressive personal selling and highly persuasive advertising?

When assessing the potential scope of an application-development project, which of the following provides the most reliable estimate of the size of an information system?

A. Critical path analysis B. Function point analysis C. Program evaluation review technique D. Rapid application development

Which of the following is a best practice in business and marketing?

A) end-product orientation B) reacting to competitors C) vertical integration D) stockholder driven E) teamwork