A tourist walks past a restaurant and looks in the window of the business. She sees many tables of people eating meals. The nice design etched on the large window matches the business sign over the front door

Upon walking into the restaurant, the tourist enjoys the smell of food. The rugs are clean and in good condition, and the service staff is dressed in crisp white attire. The tourist decides to eat a meal at this restaurant. What type of service quality attributes has the tourist used to make her decision?

The traveler was reviewing search qualities of the restaurant prior to deciding to eat in this establishment. Search qualities are the characteristics of a product that a customer can examine prior to the time of purchase. These include color, style, price, fit, smell, and texture.