The case mentions that Nestlé rejected one public relations agency's proposals because they were too militant. One of those proposals was for Nestlé to try to infiltrate opposition groups. What do you think of this tactic?
What will be an ideal response?
This tactic is unethical on several levels. It certainly involves the subversion of
truth. If the outcome of such a tactic changes the relationships between these
groups and their stakeholders, it could also be argued that it would corrupt
channels of communication. It could also be disastrous from both a public
relations and legal standpoint if this infiltration was uncovered
Communication & Mass Media
You might also like to view...
Write a specific purpose statement for a speech on the topic of common food allergies with the general purpose "to inform."
What will be an ideal response?
Communication & Mass Media
In the early twentieth century, as printing costs declined and Americans could afford books, the publishing industry grew
a. True b. False
Communication & Mass Media