The industry in which a firm operates has relatively little effect on the relative amounts of

Discrimination caused by policies that apply to everyone and seem neutral but have the effect of disadvantaging a protected group is known as:

A. reverse discrimination. B. disparate impact. C. glass ceiling. D. quid pro quo.

The second step of the marketing research process is to ________

A) define the problem B) select the primary data collection method C) determine the sampling method D) calculate the budget E) determine the research design