A vision statement is broader and more future-oriented than a mission statement

According to the American Marketing association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer clients, partners, and society at large

a. true b. false

Why did some Korean firms initially face difficulties competing in Europe?

A) undocumented repair policies B) poor reputation for quality C) high product costs D) weak supply chain