A duty that represents a certain percentage of the value of a particular product is a(n):
A) specific duty.
B) ad valorem duty.
C) BTN duty.
D) "schedule B" duty.
E) antidumping duty.
B
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Marketers can encourage and support non-media connectors by providing content exclusively to consumers in an NMC's
A) sphere of influence. B) circle of users. C) designated market area. D) Internet domain. E) locus of control.
How could Phil best respond to a "fax attack" and differentiate McCall Automotive positively from other dealerships?
A) Phil could respond to the fax with brief answers to all of the customer's questions. B) Phil could develop value-added solutions for the customer by building a relationship. C) Phil could refer the customer to other dealerships that typically have lower car prices. D) Phil could steer the customer to more expensive cars that have better safety records. E) Phil could refuse to match the fax attack price because quality cars demand high prices.