What are the three categories of deceptive marketing practices? Briefly describe each
What will be an ideal response?
Deceptive practices fall into three groups: pricing, promotion, and packaging. Deceptive pricing includes practices such as falsely advertising "factory" or "wholesale" prices or advertising a large price reduction from a phony high retail list price. Deceptive promotion includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock. Deceptive packaging includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms.
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The compa-ratio:
A. measures the degree to which actual pay is consistent with the pay policy. B. is defined as average pay for the grade divided by the minimum pay for the grade. C. can range from 0 to 100 percent. D. uses data from market-pay surveys. E. measures the degree to which new skills learnt are consistent with the increases in pay.
Which of the following sections of the marketing mix covers tactics to distribute the
organization's products or services to the customer? A) place B) price C) product D) promotion