A research focusing on obtaining customer characteristics, product benefits, and brand preferences is termed as benefit and lifestyle studies, and is used in market segmentation research.

An administrative agency can issue rules that carry civil penalties but not criminal penalties

Indicate whether the statement is true or false

A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as ________

A) click fraud B) web analytics C) paid or sponsored listings D) Really Simple Syndication (RSS)