Describe the functions of encoding and decoding in the communication process.

A2/M2 is a ratings measurement system created by

A) Arbitron. B) Nielsen. C) Gallup. D) Pew.

One excellent full-text database that focuses on business and law and includes magazines, newspapers, government documents, and journals is

A) ERIC. B) Info Trac. C) LexisNexis Academic. D) Reader's Guide.