Being able to keep costs low while changing the volume of production is an example of

In preparing a budgeted balance sheet, ______________ are determined by analyzing the capital expenditures budget and the balance sheet from the beginning of the budget period

Fill in the blank(s) with the appropriate word(s).

While developing an international advertisement campaign, which of the following is the first step of the process?

A. Compose and secure a budget based on what is required to meet goals. B. Specify the goals of the communication. C. Select effective media. D. Execute the campaign. E. Perform marketing research.