Examining the correlation between an audience’s perception of what’s important and mediacoverage of those issues is the focus of _____
a. uses and gratifications
b. cultivation theory
c. agenda-setting capacity
d. linear model research
Answer: c
Communication & Mass Media
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Specific purpose statements usually explain what the speaker will do during the speech, as in "During my speech, I will tell you what I know about golf."
Indicate whether the statement is true or false
Communication & Mass Media
________ can be defined as a person's perception of what is true
What will be an ideal response?
Communication & Mass Media