What does Edelman's Trust Barometer measure?

A) Individual trust in government and religious organizations
B) Public trust in business and government
C) Professional trust in the public relations profession
D) Business leaders' trust in government and the economy

B

Business

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Homeward Supply Services received $1,000 cash from a customer; the amount was owed to the business from the previous month. Which of the following accounts will decrease as a result of this transaction?

A) Cash B) Revenue C) Accounts Payable D) Accounts Receivable

Business

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:

A) culturally close and easy to enter. B) culturally distant and easy to enter. C) culturally close and difficult to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.

Business