How is a product's name part of an IMC campaign?
What will be an ideal response?
The hallmark of IMC is consistency in messages across media. The product name
is a central part of that message.
Communication & Mass Media
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The ability to rely on the character or truth of someone, that what you say you mean and your conversation partner knows it, i
A. honesty B. respect C. trust D. mutuality
Communication & Mass Media
To hold listener interest during an informative speech is it not a good idea to repeat material during the speech
Indicate whether the statement is true or false
Communication & Mass Media