Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?
A) They were guided by the "think global, act local" principle.
B) They fell victim to the self-reference criterion.
C) They exhibited a geocentric management orientation.
D) They miscalculated the rate of diffusion of innovations in Europe.
E) They had an unbiased perception of existing culture in Europe.
B
You might also like to view...
Causal research is most appropriate when:
a. generating insights to help define the problem situation confronting the researcher b. improving the understanding of consumer motivations, attitudes, and behavior that are not easy to access using other research methods c. it enables the decision maker to make "If-then" statements about the variables d. using historical data structures of variables that have been previously collected and assembled for some research problem or opportunity situation other than the current situation e. collecting quantitative data to answer research questions such as who, what, when, where, and how
Which of the following is a true statement about independent contractors?
A) The principal asserts substantial control over the independent contractor. B) The principal-independent contractor relationship doesn't involve exchange of money. C) The principal asserts little control over the independent contractor. D) The principal is liable for the torts of his or her independent contractors.