In the marketing mix, design, packaging, services, and variety can be categorized under ________

Which of the following is true regarding worldwide spending on marketing research?

A) From 2007 to 2008, when the recession began, only North America experienced a net increase in spending. B) Latin America had the lowest growth rate from 2007 to 2008. C) Total global spending for the industry was about $1 billion in 2008 according to the European Society of Opinion and Marketing Research (ESOMAR). D) The 2009 estimates indicate that total global spending for the industry will be greater than in 2008 despite the worldwide recession. E) It is safe to say that, as of 2010, the marketing research industry is about a $30 billion industry.

Select the correct ranking of the following securities in terms of increasing yield. (Assume that each bond has average quality within its class.)

A) Corporate bond, Municipal GO bond, Municipal revenue bond B) Municipal GO bond, Municipal revenue bond, Corporate bond C) Corporate bond, Municipal GO bond, Municipal Revenue bond D) Municipal revenue bond, Municipal GO bond, Corporate bond