Estimates of the percentage of people or households using a medium that are tuned in to a specific station, service, or network are called

a. HUTs
b. PUTs or PURs
c. Cumes or AQH
d. Ratings
e. Shares

e

Communication & Mass Media

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"Have I made my community stronger through my actions?" This statement is an example of a question that deals with everyday ethical behavior

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following best exemplifies an interdependent group goal?

A. four acquaintances playing bridge for a cash prize B. a basketball team trying to win the world championship C. every member of a study group hoping to get the highest test scores D. finished products coming off of an assembly line E. a group of sales representatives competing for a promotion

Communication & Mass Media