What is a mutual fund?
(A) A company that collects money from people to insure their families against their loss of income.
(B) A group that makes loans to investors who sometimes have a history of not paying back their loans.
(C) A device for pooling the savings of many investors and investing it in a variety of ways.
(D) A group that borrows money from many different sources to lend to its members.
Ans: (C) A device for pooling the savings of many investors and investing it in a variety of ways.
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Sugging:
A) occurs when a "researcher" gains a respondent's cooperation to participate in a research study and then uses the opportunity to attempt to sell the respondent a good or service B) refers to selling under the guide of a survey C) is unethical, but not illegal D) deals with fund raising while pretending to administer a survey E) both A and B
To establish a unique brand, INTEGRATED MARKETING COMMUNICATIONS must do all the following EXCEPT ________
A) be aggressive B) use a future-oriented appeal C) be early D) create a distinct personality