Once a brand's position is established, marketers rarely attempt to change it

Posting digital content on brand Web sites or on social media sites such as YouTube, Facebook, Vine, and others are forms of ________ marketing

A) corporate intranet B) online video C) viral blog D) media portal E) digital kiosk

In the contingency approach to organizational design, the organization should be structured to reflect

A) its employees. B) its top executives. C) its external environment. D) its customers.