A blog is a Web log that is usually authored by an individual and cannot be changed or edited by visitors, although visitors can add comments to the original content
Indicate whether the statement is true or false
TRUE
Explanation: Visitors cannot change the original post written by a blog writer. They can, however, add comments to the original content.
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Dynamo Inc, a motor company, started by selling sturdy, affordable, low-maintenance motorcycles in the U.S. Initially the firm pursued a single-segment focus, and targeted the middle-income group
When the company reached the point of full market penetration of the middle-income group, it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers. Which of the following type of market segmentation strategy does Dynamo Inc use when it targets the high-income group of consumers? A) multi-segment strategy B) adjacent-segment strategy C) mass-customization strategy D) niche-segment strategy E) mass-market strategy
Executives from the home office typically demand richer compensation packages and impose higher relocation costs than third-country nationals do
Indicate whether the statement is true or false