The first step in the Monroe Motivated Sequence is the need step.

An organization wanted to be strongly identified with healthy, active living, and decided to fund the restoration of several joggers' parks in the city. What best describes the organization's actions?

a) Corporate philanthropy b) Media affairs c) Customer relations d) Litigation relations

A manager at a financial institution was caught in a financial scandal in which he had embezzled $40 million. The scandal garnered a lot of bad publicity and negatively affected customer trust

The company launched a campaign highlighting the safety of investor money and the checks it had put in place to avoid similar fraud. Which kind of behavior does company display here? a) Maintain public relations b) Maintain media relations c) Maintain customer relations d) Maintain employee relations