According to the text, which of the following statements about on-line sales promotions is true?
a. There is no way for a marketer to build long-term, mutually beneficial relationships with customers on-line.
b. Internet sales promotions are more effective and cost efficient at generating responses than their offline counterparts.
c. One of the few types of sales promotion that cannot be used on-line is sampling.
d. Loyalty marketing programs are ineffective when used at websites to encourage traffic.
Ans: b. Internet sales promotions are more effective and cost efficient at generating responses than their offline counterparts.
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