Which of the following is a danger in choosing a differentiation strategy?
A) Charging a price so high that the company prices itself out of the market
B) Choosing a basis for price leadership that is essentially unimportant to the customer
C) Choosing a market that is not large enough to be profitable
D) An overfocus on overhead costs
Answer: A
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Creative people with entrepreneurial skills are the best match for which of the following?
A) sales management B) a role on a venture team C) market management D) product management E) information management
A baker uses organic flour from a local farmer in all of his baked goods. For each batch of bread (x1), he uses 4 pounds of flour. For a batch of cookies (x2), he uses 3 pounds, and for a batch of muffins (x3) he uses 2 pounds
The local farmer can supply him with no more than 24 pounds per week. The constraint that represents this condition is: A) x1 ? 8, x2 ? 8, x3 ? 8. B) x1 + x2 + x3 ? 24. C) x1 + x2 + x3 ? 24. D) 4x1 + 3x2 + 2x3 ? 24.