Emotional appeals

A) have no place in persuasive business messages.
B) can help audiences care enough to respond positively to your persuasive message.
C) often backfire, and should be used only when addressing internal audiences.
D) are usually sufficient, on their own, to convince the audience to make important decisions.
E) are most effective in persuasive messages designed for international audiences.

Answer: B
Explanation: B) As its name implies, an emotional appeal calls on audience feelings and sympathies rather than facts, figures, and rational arguments. Words used to evoke an emotional response can help put your audience members in a positive frame of mind and help them accept your message. Emotional appeals are appropriate for most audiences but are rarely sufficient on their own.