The durability an expensive pair of shoes provides has value since ________ are willing to ________ it
A) suppliers; provide
B) customers; pay for
C) manufacturers; make
D) managers; plan for
Answer: B
Explanation: The views of suppliers, manufacturers, and managers are not important when it comes to value. Value is entirely customer-defined. If customers are willing to pay for a feature, then that feature has value. This makes "customers; pay for" the correct response.
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What will be an ideal response?