The value a field will assume unless the user enters an explicit value for an instance of that field is called a:

An owner has a five acre parcel of property and purchases a tract of land one mile square adjoining the five acre tract. If the owner wishes to sell both parcels for $1,200 an acre, the approximate selling price would be:

A. $726,000. B. $774,000. C. $786,000. D. $906,000.

For products with no real tangible differences among the various brands, which message strategy is best at developing a liking and positive feelings toward a particular brand?

A) affective B) cognitive C) conative D) generic