Many US firms prefer to sell in Canada, England, and Australia — rather than in larger markets such as Germany and France — because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these
countries and the United States.
A) self-serving bias
B) coincident development
C) psychic proximity
D) cognitive dissonance
E) backward invention
C
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According to your test, SurveySite recruited 87 American and Canadian Web sites to participate in a study to determine what design features and experiences make visitors return to a site
The results of the survey found that ________ was the most important factor in determining whether or not a site would receive repeat visit visitors. A) whether or not the respondent found the site visit enjoyable B) content C) quality of the organization of the site and its degree of uniqueness D) frivolous content
A ________ is the way consumers perceive an actual or potential product
A) product idea B) product concept C) product image D) brand personality E) concept test