With regards to persuasive messages in social media, the AIDA approach is limited because it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional, conversational approach.
E) allows the audience to respond immediately with questions.
B
Explanation: B) The AIDA approach essentially talks at audiences, not with them, and it focuses on one-time events, not long-term relationships. Therefore, a conversational approach is more suited to today's social media.
Business
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