When marketers at Procter & Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning
D
Business
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Which of the following events would not require a journal entry?
A. Paying employees for wages earned B. Borrowing cash from a bank and signing a note C. Hiring a new director of human resources D. Purchasing supplies on account
Business
Employers generally look positively on applicants who are active and concerned members of the community
Indicate whether the statement is true or false.
Business