Alcohol abuse is much more prevalent among salespeople than among people in other industries.

Goals of crisis management include all of the following EXCEPT:

A) terminate the crisis quickly. B) limit damage. C) build a case for blame. D) restore credibility.

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization

Pulte Homes most likely follows a ________. A) social marketing orientation B) sales orientation C) strategic marketing orientation D) production orientation