Marketing expenses for which among the following products are more likely to vary widely

Disparate impact exists if an employer gives less favorable treatment to employees because of their race, color, religion, sex, or national origin.

a. true b. false

Which of the following is true regarding a marketing audit?

A) It focuses primarily on a firm's macromarketing environment. B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps. C) It is less effective at locating the real source of a problem than a functional audit. D) It analyzes only those marketing activities that have failed to produce adequate results. E) It relies solely on company managers for data and opinions.