Individuals in positive moods are:
a. more likely to engage in message elaboration
b. equally likely to be persuaded by strong and weak messages
c. less likely to be persuaded by weak messages
d. more likely to be resistant to fear appeals
b. equally likely to be persuaded by strong and weak messages
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In a speech on the characteristics of a diamond, Kelley used an easel and a series of large
photographs attached to a foam board to illustrate her points. When she began her speech, she had the top picture turned over, so the audience could not see it. As she discussed each characteristic, she uncovered the photograph appropriate to it. Which guideline for using visual aids was she using? A) Keep your visual aids simple and to the point. B) Time your visuals to control your audience?s attention. C) Polish your visual aids. D) Use technology thoughtfully.
Between 2012 and 2015, social media usage ______.
A. increased greatly B. remained essentially flat C. declined slightly D. fell to almost zero