It is nearly impossible to tell is someone is pseudo-listening because they rarely give themselves away

According to your textbook, derived credibility refers to the credibility that comes from everything a speaker has accomplished during her or his lifetime.

Answer the following statement true (T) or false (F)

Political candidate Jones is falling behind his opponent in the polls. When one of his campaign workers uncovers a scandal buried in the opponent's past, Jones must rush to make this information public so as to hurt his opponent's reputation. What type of political advertisement would best serve Jones's purpose?

A. a tell-all ad B. an exposure ad C. an attack ad D. a fear campaign