The ________ product of a fast food meal is the sandwich, side dish, and drink
A) augmented
B) value
C) core
D) actual
E) perceived
D
Explanation: D) The actual product is the tangible aspect of the purchase that you can touch, see, hear, smell, or taste. It provides core benefits when it is used. Consumers often assess the tangible benefits of actual products by comparing brands, quality (often associated with a brand's reputation), features, styling, or packaging.
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An injured party may bring a negligence lawsuit against the distributors and retailers of the defective product
Indicate whether the statement is true or false
A realistic customer retention policy centers on the idea that
A) some customers are so unreasonable they are not worth keeping. B) the customer is always right. C) a customer retention rate of about 50 percent is realistic. D) a company should strive to retain all their customers.