Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

What will be an ideal response?

Responses will vary based on selection of images. Graphic designers creatively employ logos and symbols to communicate information. Before our modern ideas about art were in place, artists often worked for clients who expected them to convey a message, whether it was a religious doctrine or a historical event. Graphic designers continue this task employing new technologies to the principles of communicative clarity and visual elegance.