The text states that "Marketers who understand regional differences in product preferences can make certain that the characteristics of their products respond to the needs and desires of a particular region"
Marketers who engage in this type of practice are most likely to use ________ segmentation.
A) demographic
B) geographic
C) psychographic
D) life stage
E) exploratory
B
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For a regulated electric utility, the account allowance for equity funds used during construction represents the cost of borrowed funds that are used for construction
Indicate whether the statement is true or false
NOPREM Inc is a firm whose shareholders don't possess the preemptive right. The firm currently has 1,000 shares of stock outstanding, the price is $100 per share. The firm plans to issue an additional 1,000 shares at $90.00 per share. Since the shares will be offered to the public at large, what is the amount per share that old shareholders will lose if they are excluded from purchasing new
shares? a. $90.00 b. $5.00 c. $10.00 d. $0 e. $2.50