Product-oriented layouts tend to have high levels of work-in-process inventories

A(n) _____ is a presentation of information to the media.

a. crisis communication plan b. press conference c. media review d. employment interview e. public relations campaign

Which of the following is NOT an example of a descriptive research goal?

A) to develop a profile of a target market B) to determine the cause of a sales decrease C) to estimate the frequency of product use as a basis for sales forecasts D) to determine the degree to which marketing variables are associated E) to determine the relationship between product use and perception of product characteristics