One study assessed consumers' regard for specific brands and related that score to the brand's advertising expenditures relative to competitors' expenditures
The study found that all of the top brands in a given product category also represented the largest percentage of total advertising spending in a product category relative to competitors. What was measured in this study?
A) targeted reach
B) aperture
C) share of voice
D) share of market
E) wasted reach
C
Business
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Use white space, boxes, or lines to separate tables from __________________
a. caption information b. surrounding text c. other tables d. title information
Business
Introduce your graphics in the text ____________________
a. in language that mirrors your captions b. using italicized typeface c. in a single section d. before they appear
Business